More than a Feeling.

While I was in New York, I missed a video on advertising. From what I was told later, it compared older advertising campaignes that talked about the product to newer campaignes that talk about the feeling you will get from using the product.

While watching TV last night, I saw a commercial for a perticular brand of alcohol. It's slogan said something similar to "Feel like the life of the party!" It didn't say "This alcohol will make you the drunkest!" or "This alcohol tastes the best!" because that's not why people want to drink; they drink to be the life of the party. They drink to be accepted. If this alcohol promises popularity, why not drink it? Doesn't everyone want to be accepted? Advertiments play on what you want to get out of life, not what you need from a particular product.